Digital Marketing Executive

Key Responsibilities:

1. Digital Campaign Management -

   • Plan, execute, and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, and YouTube.  

   • Handle Search, Display, Remarketing, and Video campaigns.  

   • Perform A/B testing for creatives, landing pages, and campaign setups.  

   • Monitor campaign performance and optimize budgets, targeting, and bidding strategies.  

   • Improve lead quality, campaign efficiency, and overall ROI.
      

2. Social Media & Content Management -

   • Manage social media platforms including Instagram, Facebook, LinkedIn, X, and YouTube.  

   • Create monthly content calendars aligned with business goals and campaigns.  

   • Coordinate with designers and editors for reels, creatives, videos, and carousel posts.  

   • Drive engagement through community management and audience interaction.  

   • Maintain consistent brand communication across digital platforms.  
     
     

3. SEO & Website Growth -

   • Perform keyword research, SEO audits, and competitor analysis.  

   • Optimize website content, structure, meta tags, alt tags, and internal linking.  

   • Coordinate with developers and content writers for website improvements.  

   • Improve search rankings, organic traffic, and website visibility.  
     
     

4. Lead Generation & Performance Marketing -

   • Run lead generation campaigns focused on conversions and business growth.  

   • Create and optimize landing pages for higher conversion rates.  

   • Monitor lead flow through CRM systems, forms, WhatsApp APIs, and website integrations.  

   • Reduce Cost Per Lead (CPL) and improve campaign performance through data-driven decisions.    
     
     

5. Analytics & Reporting -

   • Track and analyze campaign performance using Google Analytics (GA4), Google Search Console, Meta Business Suite, and Ads Manager.  

   • Prepare weekly and monthly performance reports with insights and recommendations.  

   • Understand user behavior, funnel drop-offs, and conversion patterns to improve campaign outcomes.     
     
     

6. Email & Automation Marketing -

   • Plan and execute email marketing campaigns using Mailchimp, SendGrid, or similar platforms.  

   • Create automation workflows for lead nurturing and customer engagement.  

   • Analyze email performance metrics including open rates, CTR, and conversions.  
     
     

7. Branding & Market Research -

   • Conduct competitor analysis for digital trends, ad strategies, and content patterns.  

   • Study industry benchmarks and apply relevant insights to campaigns.  

   • Maintain brand consistency and digital communication standards across all channels. 

Required Technical Skills :

• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and YouTube campaigns.  

• Strong understanding of SEO (On-page and Off-page) and keyword research tools.  

• Experience with Google Analytics (GA4), Google Search Console, and Google Tag Manager.  

• Familiarity with Meta Pixel setup and conversion tracking.  

• Experience using Canva, Meta Business Suite, Google Keyword Planner, Ahrefs, or Ubersuggest.  

• Understanding of CRM tools and landing page builders such as HubSpot, Webflow, or Unbounce.  

• Strong understanding of digital funnels, customer journeys, and lead conversion strategies.  

• Familiarity with AI tools such as ChatGPT, Canva AI, or AI-assisted content and marketing tools. 

Soft Skills :

• Strong communication and presentation skills.  

• Creative mindset with strategic thinking ability.  

• Analytical and data-driven decision-making approach.  

• Strong ownership mindset and ability to work independently.  

• Excellent time management and multitasking capabilities.  

• Problem-solving attitude and adaptability to changing marketing trends. 

Preferred Qualifications :

• Certifications in Google Ads, Meta Ads, or Digital Marketing.  

• Experience handling marketing for IT, SaaS, or service-based industries.  

• Basic understanding of WordPress, HTML, or website-related concepts.  

• Experience coordinating video content, reels, or animation-based campaigns.  

Bonus Skills (Good to Have) :

• Video scripting and campaign ideation.  

• Basic performance copywriting.  

• Funnel building and landing page optimization.  

• Retargeting campaign strategies.  

• Marketing automation workflows.  

• UTM tracking and attribution setup. 

Application Requirements:

Candidates must share the following during the application process:   

• Portfolio or sample campaigns handled.  

• Ad creatives managed or coordinated.  

• Sample reports/dashboards (if available).  

• Social media pages/accounts handled previously.  

Why Join Us:

• Work on real business growth campaigns, not just social media posting.  

• Exposure to SaaS, automation, IT services, branding, and business-focused marketing projects.  

• Opportunity to contribute directly to marketing strategy and business scaling.  

• Fast-learning, execution-focused, and growth-oriented environment.  

• Freedom to test ideas, campaigns, and creative strategies.  

• Competitive salary with performance-based incentives.  

Hiring Process:

1. Resume Screening  

2. Practical Assignment  

3. Technical Interview  

4. Final Discussion  

Note:

We are looking for someone who is execution-focused, performance-driven, and passionate about building impactful digital campaigns.