Marketing Executive - Field Operations 

Key Responsibilities:

1. Product Promotion & Brand Awareness -

   • Promote and explain the company’s software products, IT services, automation solutions, and digital offerings to prospective clients and partners.  

   • Conduct product presentations, demonstrations, and introductory meetings with business owners and decision-makers.  

   • Participate in exhibitions, seminars, business events, local marketing activities, and promotional campaigns.  

   • Professionally represent the company across all offline marketing channels and networking platforms.  

   • Clearly communicate product benefits, business value, and practical use cases to potential customers. 
      

2. Field Marketing, Client Outreach & Lead Generation -

   • Conduct regular field visits across targeted business locations and commercial areas.  

   • Identify potential customers, industries, and business categories relevant to the company’s offerings.  

   • Generate quality leads through direct outreach, references, networking, and localized marketing efforts.  

   • Maintain structured follow-ups and coordinate with internal teams for lead conversion activities.  

   • Build long-term business relationships with prospects and clients.  
     
     

3. Representation in Networking Organizations & Associations -

   • Represent the company in BNI groups, trade associations, business chambers, networking clubs, and professional communities.  

   • Attend networking meetings, conferences, business gatherings, and industry events on behalf of the company.  

   • Build strong relationships with business owners, entrepreneurs, and professional contacts.  

   • Present company solutions, share brochures/materials, and strengthen the company’s professional visibility.  

   • Act as a confident and professional face of the company in external interactions.    
     
     

4. Client Interaction, Demonstrations & Relationship Building -

   • Understand client requirements and align them with suitable company solutions.  

   • Deliver confident product presentations and business discussions during meetings and field visits.  

   • Maintain positive relationships with existing clients and prospective customers.  

   • Gather field-level feedback and customer insights to improve marketing and sales strategies.  

   • Ensure professional communication and relationship management throughout the customer journey.  
     
     

5. Market Research & Competitor Mapping -

   • Visit markets, business clusters, and commercial zones to understand customer behavior, trends, and market demand.  

   • Track competitor activities, market trends, and industry developments.  

   • Identify potential business opportunities, demand pockets, and target industries.  

   • Share actionable field insights with management for strategic decision-making and product positioning.     
     
     

6. Reporting, Documentation & Coordination -

   • Maintain structured daily reports of visits, leads generated, follow-ups, meetings, and business opportunities.  

   • Coordinate with internal teams for product materials, demo scheduling, onboarding support, and follow-up activities.  

   • Provide weekly updates and field insights to management.  

   • Ensure proper documentation and organized communication flow.  

Required Skills & Personal Qualities:

• Highly presentable, confident, and professionally groomed personality.  

• Strong communication, negotiation, and interpersonal skills.  

• Excellent convincing power and relationship-building ability.  

• Energetic, proactive, and comfortable with extensive field work and networking activities.  

• Ability to understand technical products and explain them in simple business-oriented language.  

• Strong ownership mindset, discipline, and time management.  

• Comfortable interacting with business owners, professionals, and decision-makers.  

• Good observation, market understanding, and networking skills.  

Preferred Qualifications:

• Experience in field marketing, business development, sales, networking, or brand promotion roles.  

• Experience representing companies in networking groups, associations, or business communities.  

• Understanding of software products, IT services, automation solutions, or digital platforms is preferred.  

• Basic understanding of CRM systems and lead management processes.  

• Experience attending business networking events or exhibitions will be an added advantage. 

Role Requirements:

• Must enjoy active field work and meeting new people regularly.  

• Willingness to attend early morning or evening networking meetings/events when required.  

• Comfortable traveling within the city and occasionally outside the city for meetings or events.  

• A two-wheeler with a valid driving license is highly preferred.  

• Must maintain professional behavior, communication, and appearance while representing the company.  

Application Requirements:

Candidates must share the following during the application process: 

• Updated resume  

• Previous field marketing/business development experience details  

• Any networking groups, associations, or industries previously handled  

• Client interaction or lead generation experience  

• References or achievements (if available)  

Why Join Us:

• Opportunity to represent real business-focused software and digital solutions.  

• Exposure to business networking groups, professional communities, and real market interactions.  

• Work closely with growing brands, automation projects, SaaS products, and IT services.  

• Opportunity to build strong professional networks and communication skills.  

• Fast-learning, execution-focused, and growth-oriented work environment.  

• Competitive salary with performance-based growth opportunities and incentives.

Hiring Process:

1. Resume Screening  

2. Initial HR/Communication Round  

3. Practical Interaction & Field Assessment  

4. Final Discussion  

Note:

We are looking for someone who is confident, energetic, well-presentable, and passionate about field marketing, networking, business interactions, and brand representation.